YouTube announced its 2015 Music Award winners on
Monday with a quick video and blog post.
The platform noted that the winners were "chosen by the
fans" as they "showed the biggest growth in views,
subscribers and engagement over the last six months on
YouTube." Collectively, the winners — including Beyonce,
Ariana Grande, Kendrick Lamar, Lady Gaga, Sam Smith,
Sia, Pentatonix, Pharrell Williams, Brad Paisley, Tori Kelly
and Katy Perry — have over 146 million subscribers and
44 billion lifetime views.
To celebrate the winners, the Kia-presented 2015
ceremony on March 23 will comprise of premiering a
slew of new Vice-produced music videos by Charli XCX,
Ed Sheeran, Martin Garrix, Cahoots, Max Schneider,
Migos, Megan Nicole, Nicky Jam and Shamir, among
others. The platform promises more to come around
SXSW.
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